Overview
Want to work in a sector where heritage, innovation and global culture meet? Luxury marketing is one of the fastest‑growing areas in the industry. As luxury brands expand into new markets, embrace digital technologies and respond to changing consumer values, they need people who understand both the tradition of luxury and the forces reshaping it.
On our Luxury Marketing MSc, you’ll explore how luxury brands create meaning, build desire and stay relevant in a competitive global landscape. You’ll learn how to analyse luxury consumers, develop brand strategies and understand the cultural, social and digital trends shaping the future of luxury goods and services.
You’ll build your expertise in luxury branding, consumer insight, digital engagement, experiential marketing and global market analysis. You’ll also explore contemporary issues such as sustainability, ethics and the evolving expectations of luxury consumers.
If you choose the placement or internship route, you’ll apply your learning in a professional setting - from luxury fashion and beauty to hospitality, automotive, jewellery or premium lifestyle brands. It’s a chance to gain hands‑on experience, build your network and strengthen your CV before you graduate.
You can explore our campus and facilities for yourself by taking our virtual tour.
Course content
This course gives you a strong foundation in luxury marketing, combining strategic thinking, creative insight and an understanding of global luxury markets.
You’ll learn how to:
- Build and position luxury brands - exploring heritage, storytelling and value creation.
- Understand luxury consumers - analysing motivations, cultural influences and behavioural patterns.
- Design luxury experiences - applying experiential marketing principles to create memorable brand interactions.
- Use digital tools and platforms - developing online engagement strategies for luxury audiences.
- Analyse global luxury markets - exploring trends, competition and emerging opportunities.
- Apply strategic marketing approaches - tailoring campaigns and decisions to the needs of luxury businesses.
- Develop deeper consumer insight - going beyond basic research to uncover attitudes, expectations and emotional drivers.
Your modules cover luxury marketing, marketing communications, experiential luxury, consumer behaviour, research methods and optional areas such as international marketing, digital marketing and business intelligence. Together, they help you understand how luxury brands operate, and how they can innovate responsibly in a changing world.
Your dissertation gives you the chance to explore a luxury marketing challenge in depth, from sustainable luxury and brand ethics to consumer insight modelling or luxury brand analytics.
Compulsory
- MG5610 - Consumer Behaviour
This module cultivates a critical understanding of the multifaceted factors, both external and internal (psychological, social, cultural, and economic), that shape marketing decisions and consumer behaviour in personal purchasing scenarios.
- MG5638 - Dissertation
The aim of this module is that of allowing you to conduct a piece of research including the identification of the research enquiry, data collection and analysis and the presentation of the results. The dissertation module, through the supervision of an academic member, develops you as an independent learner and brings together the knowledge and skills gained in the programme for the analysis of a specific business problem.
- MG5YYY - Experiential Luxury: Theory and Practice
To examine and prepare students for a philosophical approach to the concept of “luxury” and navigate through the central theme of “self” including topics such as hedonism, pleasure, happiness, fulfilment, and social constructs, and critically understand how these are related to the study of “luxury” marketing. To explore how the aforementioned theoretical concepts are manifested (examples and case studies) in the marketplace and to develop knowledge pertaining to a more “sustainable” approach to luxury marketing, responsible consumption, including via the digital platform.
- MG5XXX - Luxury Marketing
This module aims to provide a rigorous and contemporary examination of luxury marketing within a global context, with particular focus on the structure of luxury markets, luxury consumer behaviour, luxury sustainability, and strategic marketing decision-making in the luxury sector.
The module emphasises the distinctive characteristics of luxury marketing, equipping students with both conceptual frameworks and practical tools relevant to managing and marketing luxury brands in an increasingly complex, sustainability conscious and competitive environment. It is designed for students who wish to develop advanced expertise in luxury marketing and pursue careers in luxury brand management, luxury marketing, and other related sectors.
- MG5547 - Marketing Communications
This module will help students to understand the process, theory, social impact and ethics of marketing communications. To be aware of the role of each element of marketing communications. To be familiar with the key terms and concepts associated with marketing communications and to have a thorough grounding in its critical and theoretic aspects.
- MG5639 - Understanding Business and Management Research
The module is predicated on the dominant role of both quantitative and qualitative methods in management research and the need to enable the understanding of research reports and use this information to improve the quality of work, decision-making, and the understanding of complex management problems. The latter will be instrumental in applying existing management theory and research to practical management problems as action researchers.
The specific aims are:
- To provide a balanced view of social science and business research methods enabling a critical understanding of research information.
- To acquire theoretical and practical knowledge for business management by covering issues and debates in management research as reflected in the literature, with a particular focus on research carried out in the area of Business Intelligence and Digital Marketing, and Global and Supply chain Management Studies.
- To provide knowledge of relevant research methods and techniques for Masters level project work.
Optional
- MG5601 - Business Intelligence
In this module, students will be introduced to the most significant technologies associated with business intelligence, big data and data analytics, with a particular emphasis on applications in the corporate sector. Students will be supported in developing state-of-the-art knowledge and professional competencies in the analysis, interpretation and management of corporate knowledge resources, with the expectation of gaining proficiency in application tools of relevance to high technology industry. The module addresses fundamental technologies and professional competencies of relevance to the commercial sector from a business and management perspective.
- MG5624 - Digital Marketing
The aim of this module is deliver knowledge of the key aspects and tools needed to perform a successful digital marketing strategy to meet their marketing goal and to develop an understanding of the major concerns facing marketers in the fast growing era of digital marketing. The module forms part of a coherent programme of study, and contributes by addressing fundamental aspects of digital marketing to the commercial sector from a business and management perspective.
- MG5561 - International Marketing
The module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business, that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.
This course can be studied undefined undefined, starting in undefined.
This course has a placement option. Find out more about work placements available.
Please note that all modules are subject to change.
Read more about the structure of postgraduate degrees at Brunel
Careers and your future
This degree prepares you for a wide range of roles across luxury goods, services and experiences. You’ll graduate with the strategic, creative and analytical skills luxury brands look for, and the confidence to apply them in a global industry.
As a graduate of this course, you'll be well‑prepared for roles such as:
- Brand Experience Director
- Creative Strategy Manager
- Market Research Manager (Luxury / Brand)
- Trend Forecaster (Luxury / Fashion)
- CRM and Loyalty Strategy Manager
- Brand Data Analyst
- Consumer Insight Specialist
- Luxury Brand Consultant
- Marketing Consultant
- Product Development Manager
- Digital Marketing Specialist for Luxury
You’ll also be well‑placed to progress to doctoral study in areas such as sustainable luxury, consumer behaviour, brand ethics, luxury brand management and luxury analytics.
UK entry requirements
EU and International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 59 (59 in all subscores)
- BrunELT: 63% (min 58% in all areas)
- TOEFL: 5 (min 4.5 in all subscores)
You can find out more about the qualifications we accept on our English Language Requirements page.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.
Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.
Fees and funding
More information on any additional course-related costs.
Fees quoted are per year and are subject to an annual increase.
See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.
Scholarships and bursaries
Teaching and learning
Teaching is delivered through a blend of lectures, seminars, study field trips and workshops, enabling students to build strong conceptual understanding alongside critical analysis and evaluation skills.
Access to a laptop or desktop PC is required for joining online activities, completing coursework and digital exams, and a minimum specification can be found here.
We have computers available across campus for your use and laptop loan schemes to support you through your studies. You can find out more here.
Teaching on the programme will be delivered by research-active academic staff who act as reflective practitioners and prioritise interactive, participatory learning. BBS has wide-ranging expertise in marketing strategy, branding, marketing communications, digital marketing, and research methods, ensuring teaching is informed by current research and luxury sector practice and developments.
Learning will be delivered through lectures, seminars, educational filed trips and case-based workshops that actively engage students with luxury marketing concepts, aligning with the Strategy’s commitment to active, enquiry-led learning.
The course is delivered on campus with additional online sources (e.g. Brightspace) will be utilised extensively to host learning materials and communicate with students, and to facilitate discussion and collaboration among students.
Assessment and feedback
You’ll be assessed through tasks that reflect the kind of work you’ll do in the luxury industry. Throughout the course, you’ll complete essays, presentations and your dissertation, as well as applied activities that help you put theory into practice.
These assessments are designed to feel authentic. You’ll analyse real market information, generate consumer insights and develop evidence‑based recommendations for luxury brands. Each task helps you build the strategic, creative and analytical skills employers look for.
You’ll receive feedback that’s clear, constructive and focused on helping you grow. It’s there to support your learning, strengthen your confidence and guide you as you develop your professional voice in luxury marketing.
Read our guide on how to avoid plagiarism in your assessments at Brunel.