Overview
Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
The Marketing BSc offers a selection of cutting edge modules is continuously updated, to reflect on the changing needs of the industry. We offer modules which span across: Digital Marketing, AI in Marketing, Brand Management, Consumer Behaviour, Marketing Research and Communications and many more specialisms.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
Our teaching and learning approach is practise-led and delivered in many interactive and engaging ways. This leads to thought-provoking in-class discussions and is a key contributor towards our students' Success - as evidenced by their employability, degree classification and readiness for a constantly changing market.
The student experience for focuses on equipping students with both core and specialist skill sets to enhance their competency and employability within the industry. The programme achieves this in conjunction with the PDC, Brunel Hive, Business Life and other platforms/initiatives to boost our graduates' competitiveness within the market.
There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
As this is a CIM accredited course, you can obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing at an approved training centre, and you have certain exemptions from the course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
Brunel University is also a Chartered Institute of Management (CIMA) accredited university, which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.
Course content
This Marketing Management degree will equip you with a broad knowledge and appreciation of these principal subjects as well as focusing on marketing best practice. Modules cover international and strategic marketing with the option to learn about areas such as digital marketing, brand management and entrepreneurship.
Compulsory
- Introduction to Management Enquiry
This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.
- Managing Information with Technology
This module’s primary aim is to broaden students’ knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.
- Organisational Behaviour
This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students’ experience of organisations.
- Introduction to Accounting and Financial Management
The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision making. Students will learn how to: prepare a set of essential financial statements for a business, prepare information for business planning - such as budgets, prepare information for decision making using techniques such as cost, volume, profit analysis and investment appraisal techniques.
- international Business Environment
Developing students’ understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.
- Principles and Practice of Marketing
This module focuses on developing an understanding of concepts of marketing, marketing mix principles and practices. It also aims to develop students’ awareness of skills needed and ethical issues in marketing.
Compulsory
- Digital Marketing
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of marketing using digital technologies, with particular emphasis on the organisational implications of evolving business models.
- Marketing CommunicationsThis module aims to explore the concepts associated with marketing communications, to help students develop an appreciation of the key characteristics of the main tools of the communications mix, and to introduce elements of communication theory and to set it in the context of marketing communications.
- Services Marketing
This module aims to develop in students a critical understanding of service management theory and practice and provide knowledge of modern theory associated with the effective design and management of service operations.
- Consumer BehaviourThis module aims to provide students with a critical understanding of ‘consumer behaviour’ as investigative discipline informing individual and marketing decisions. Attention will be paid to the external, situational and internal factors which include psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.
- Marketing ResearchThis module will develop knowledge of the entire marketing research process including research design, data collection, and analysis and reporting, allowing students to acquire understanding of the effective management of marketing research projects which will be developed through a comparative analysis of the respective merits of quantitative and qualitative research methods in marketing.
- B2B Marketing
This module explores the key defining characteristics of Business-to-Business (B2B) Markets and the marketing processes involved. We examine the differences between to Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) Markets, and focus on how this affects the practice of Marketing Management in the B2B context. Students will hopefully acquire the knowledge to apply relevant frameworks (both theoretical and applied) to critically analyse tactical and strategic marketing decisions.
- Preparation for Placement and a Graduate Career
This module aims to prepare students commencing a career after graduation and/or a placement. It will give guidance on effective job hunting, and processes used by employers as well preparation for the assessment of the placement learning through self-directed learning and the use of career development tools to support reflection on personal development.
Compulsory
- International Marketing
This module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.
- Tech, Robots and AI in Marketing
This compulsory module aims to develop an understanding of the defining characteristics of new technologies to be harnessed by retailing and consumer services markets such as algorithms, AI-powered robots, AR, and VR. Theory- and application-based module content is strengthened with special emphasis on a vision for the future of new technologies, ethics, sustainability, and social responsibility regarding digital transformation.
- Issues and Controversies in Marketing ProjectThis core module helps students to conduct critical appraisals of issues and controversies in marketing involving contemporary organisations and of managerial and marketing responses to these challenges. It also provides focused support in appropriate research methods and in the effective communication of research findings in oral presentations, small group discussions and an extended written report.
Optional
- Entrepreneurship and Small Business Ventures
This module provides an integrated and critical analysis of entrepreneurship and small business management related theories and frameworks underpinning the practice and policy of entrepreneurship and small business management. It will enable you to draw on evidence and contemporary research to explore entrepreneurial value creation and capture, and the imperatives of innovative new technologies on small business growth, as well as identify and evaluate the opportunities and distinctive challenges faced by entrepreneurs and their firms.
- Business Ethics, Environmental Sustainability and Governance
The module aims to provide students with the opportunity to gain critical understanding of theories and contemporary approaches to business ethics, corporate social responsibility and governance in the age of globalisation, and the challenges of sustainable development and business responses to it.
- Brand ManagementThe aim of this module is to provide students with knowledge and understanding of the process of brand management and the tactics and strategies involved in building successful brands.
- Creativity and Content Marketing
The module introduces key concepts related to creativity, new media, and content marketing. It addresses both theoretical and practical aspects of creativity and strategic content marketing within the context of the innovation-driven digital economy. Students will acquire knowledge in effectively communicating creative and innovative content marketing solutions relevant to the digital economy.
- Marketing Insights
This module introduces essential data-driven techniques to generate marketing insights about markets, consumers, and competitors. It considers the increasingly prevalent use of data and the increasingly rich forms of data sources in modern-day marketing decision-making. Primarily quantitative in focus, the module focuses on two aspects. First, it introduces the students to quantitative methodologies commonly used in marketing (such as surveys, experiments); second, it aims to develop an appreciation of the role and value of analysis techniques in marketing and hence encourages critical evaluation and selection of the research methods and their results.
This course can be studied undefined undefined, starting in undefined.
This course has a placement option. Find out more about work placements available.
Please note that all modules are subject to change.
Read more about the structure of undergraduate degrees at Brunel.
Careers and your future
We have extensive links with employers and industry and you’ll benefit from our networks as well as having the opportunity to learn from a variety of guest speakers. Our degrees offer an optional work placement year and we’ll encourage you to take this up. This experience in the workplace is highly valued by employers and will give you the edge when you apply for jobs. Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities.
As a graduate you’ll be equipped to enter a number job roles, including: Advertising account executive; Market researcher; Marketing executive; Media buyer / planner; Public relations officer; Sales promotion account executive; Social media manager; Web content manager
Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.
Find out more about how we'll support your future goals.
UK entry requirements
2024/25 entry
- GCE A-level AAB-BBB.
- BTEC Level 3 Extended Diploma DDM in Business or Enterprise and Entrepreneurship.
- BTEC Level 3 Diploma DM in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
- BTEC Level 3 Subsidiary Diploma D with A-levels grade BC.
- International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.
- Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in Business, Business and Management or Business and Law with 45 credits at Level 3.
- T levels : Distinction overall.
A minimum of five GCSEs are required, including GCSE Mathematics grade C or grade 4 and GCSE English Language grade C or grade 4 or GCSE English Literature grade B or grade 5.
Brunel University London is committed to raising the aspirations of our applicants and students. We will fully review your UCAS application and, where we’re able to offer a place, this will be personalised to you based on your application and education journey.
Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.
EU and International entry requirements
English language requirements
- IELTS: 6.5 (min 5.5 in all areas)
- Pearson: 59 (59 in all subscores)
- BrunELT: 63% (min 55% in all areas)
- TOEFL: 90 (min R18, L17, S20, W17)
You can find out more about the qualifications we accept on our English Language Requirements page.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.
Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.
Fees and funding
2024/25 entry
UK
£9,250 full-time
£1,385 placement year
International
£21,260 full-time
£1,385 placement year
Fees quoted are per year and may be subject to an annual increase. Home undergraduate student fees are regulated and are currently capped at £9,250 per year; any changes will be subject to changes in government policy. International fees will increase annually, by no more than 5% or RPI (Retail Price Index), whichever is the greater.
More information on any additional course-related costs.
See our fees and funding page for full details of undergraduate scholarships available to Brunel applicants.
Please refer to the scholarships pages to view discounts available to eligible EU undergraduate applicants.
Teaching and learning
At Brunel Business School (BBS), you will experience a rich and engaging on-campus learning environment. Our modules are delivered through engaging lectures, and in most modules, through seminars that allow for interactions in smaller groups. Additionally, you will have access to a wide range of resources on Brightspace, our online learning platform, including PowerPoint slides, video recordings, and peer-reviewed academic publications that align with the module learning objectives. Moreover, BBS students benefit from a range of support and opportunities from our dedicated staff and faculty, such as:
- Extra-curricular activities designed to enhance your skills and expand your network, such as social events, guest speakers and industry visits/field trips (please note these may vary within programmes)
- A dedicated Student Experience Team to provide pastoral care
- A dedicated ASK Academic Skills support team to help you understand and address coursework requirements
- Personalised tutoring and wellbeing advice to support your academic and personal development
- Employability guidance and career planning from our in-house director.
Access to a laptop or desktop PC is required for joining online activities, completing coursework and digital exams, and a minimum specification can be found here.
We have computers available across campus for your use and laptop loan schemes to support you through your studies. You can find out more here.
Teaching is delivered through a combination of lectures, small group seminars, hands-on workshops, and one-to-one sessions with your tutor.
Many of our lecturers are internationally or nationally recognised for their innovative work and research, which results in challenging and stimulating course content. Lecturers may consult for major companies and have practical business experience, potentially from running their own companies. All of this contributes to real-time, real world observations and teaching.
There'll be email discussion groups and you’re encouraged to engage with online material using the university’s web‑based learning facilities and u-Link. To support your course content, Brunel Business School (BBS) regularly offers research talks on key management issues and presentations by outside speakers. Throughout the course, you will also be expected to undertake group work and individual projects and presentations.
Your personal tutor will be assigned in your first year and will be available to help with academic or personal issues. In your second year, this support will be continued through the Business School’s Pastoral Care programme – BBS Student Support – a team of specially chosen personal tutors who are available throughout the working week. Additionally, if you choose a four-year sandwich course, you will be allocated an industrial tutor who'll provide support during your work placement. In your final year you'll receive one‑to‑one supervision for your major project.
Academic staff are available for a number of hours each week should you need to get advice. Their availability will be displayed on their office doors so you can make an appointment or drop by to see them if they have any concerns about their studies.
Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.
Assessment and feedback
Each subject is assessed either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide, the split is approximately 50:50 exam to coursework but the exact ratio varies depending on the modules you select.
Your results from Level 1 do not count towards your final degree classification, but you have to pass the first year to continue with the degree. Level 2 is worth a third of your final mark and Level 3 - the rest. In your final year you will undertake an assessed project of around 8,000 words worth a third of your Level 3 marks.