In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
You will study a wide-range of brands from a variety of cultures and sectors (private, public, and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Michael Heller, amongst others.
You have the option of a six to twelve week work placement option to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.
Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.
Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.
Contact our Enquiries team.
Course Enquiries: +44 (0)1895 265599 (before you submit an application)
Admissions Office: +44 (0)1895 265265 (after you submit an application)
This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behaviour, diversity in the workplace, and international management.
Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.
Optional modules are indicative and available subject to numbers.
- Applied Corporate Branding
- Strategic Corporate Marketing
- Strategic Corporate Brand Management and Consulting
- Contemporary Brand Management
- Marketing Communications
- Understanding Business and Management Research
International Management: Examining the trends that impact international business. Focus on international management challenges in and the effects of globalisation on particular countries and regions. Analytical tools, techniques and models of negotiation, communication, HR, and conflict resolution in international contexts.
Global Diversity Management: Training and development activities for diverse workforces with different socio-economic backgrounds, interests, beliefs, value systems.
Entrepreneurship: Studying the nature of entrepreneurship and its importance in society. Analysis and understanding of the psychological and behavioural characteristics of the entrepreneur. Overview of the major theories in the field (psychological theory and cognitive theory) as well as the main approaches to entrepreneurship.
International Business Ethics and Corporate Governance: Addressing dual business models of shareholder and stakeholder approaches. Considering the broader societal impacts of business activities from the perspectives of moral philosophy, CSR, sustainability and corporate governance.
Consumer Behaviour: Psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.
Read more about the structure of postgraduate degrees at Brunel
and what you will learn on the course.
Entry criteria 2019/20
- A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
- Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered if they can demonstrate a minimum of two years full-time, post-qualification, work experience in Marketing and Branding, at a senior level.
Entry criteria are subject to review and change each academic year.
International and EU entry requirements
If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions
This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.
English language requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 58 (51 in all subscores)
- BrunELT: 65% (min 60% in all areas)
You can find out more about the qualifications we accept on our English Language Requirements page.
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason.
We offer our own BrunELT English Test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options at the Brunel Language Centre.
The pre-master's course has been designed to prepare international students who have not qualified for direct entry to Brunel University London's Master's degrees. Undertaking a pre-master's course will give you time to adjust to the rigorous research and independent study requirements of a postgraduate degree. This will ensure you get the most out of your master's studies at Brunel University London and go on to achieve graduation in your chosen field. See details.
Teaching and learning
Teaching includes lectures, informal small study groups, and individual or group presentations using a laptop and digital projector.
A particular feature of the course is the use of case studies to contextualise contemporary theory and practice. Class presentations offer the opportunity to gain valuable presentation experience as you apply theory to practice.
Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.
Assessment and feedback
Modules are usually assessed by individual assessment or by examination in May.
Coursework and examinations give you a chance to demonstrate critical and constructive thinking and reasoning. Your dissertation is a 12,000 word document that will show your ability to conceive, design and execute a major project, which confidently substantiates your chosen line of enquiry.
Read our guide on how to avoid plagiarism in your assessments at Brunel.
Fees and funding
Fees for 2019/20 entry
Some courses incur additional course related costs. You can also check our on-campus accommodation costs for more information on living expenses.
UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.
Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).