Overview
Good marketing is pivotal for business success. From a cohesive brand identity to coherent communications, marketing is a key area which requires significant investment of business resource.The Brunel Marketing MSc provides graduates, professionals or consultants with critical insights into how to successfully manage this by following the marketing best practice of national and international organisations.
This is an opportunity to study traditional and contemporary marketing philosophies and theories which are based upon academic research as well as real world practices. It’s also possible to gain sought after qualifications in Professional Marketing from the Chartered Institute of Marketing (CIM) and become a member while you study your master’s in Marketing. Find out more on our accreditations and exemptions page.
You will develop critical and creative skills, procedural thinking, and expertise that enable you to generate, implement and evaluate organisational activities that satisfy the requirements of both your employer and their customer base. Practical experience can be gained in the Business Planning module by creating a business plan with a route to market for a real entrepreneurial venture.
Brunel’s Marketing MSc is designed for anyone wishing to become a marketing professional or planning to undertake marketing research in an academic or commercial setting. Those with little or no marketing experience will appreciate the breadth of management subjects covered in the degree, specifically how marketing fits within the overall organisation practice.
The course offers an excellent preparation for a career in marketing or associated fields, and in a myriad of organisations which require marketing services.
Enquiries
Contact our Enquiries team.
Course Enquiries: +44 (0)1895 265599 (before you submit an application)
Admissions Office: +44 (0)1895 265265 (after you submit an application)
Course content
The Marketing MSc consists of compulsory modules that give you a broad understanding of marketing in organisations of all sizes. Optional modules allow you to take a closer look at related areas of interest like CSR, social media, diversity in the workplace and branding.
Optional modules are indicative and available subject to numbers.
Compulsory modules
Consumer Behaviour: Psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.
Marketing Principles: Taking the basic marketing concepts and contrasting them with newer relational and service-based perspectives in a module that is designed to be motivational, creative, applied and relevant to today’s marketing practice.
Strategic Marketing Management: Exploration of the planning cycle and strategy.
Marketing Communications: Understanding process, theory, social impact and ethics of marketing communications.
International Marketing: Key issues around marketing across national and cultural boundaries.
Business Planning: Studying the development of the business plan. Examines different business models, their underlying strategies, and the decision-making process through a variety of case studies.
Understanding Business and Management Research: Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.
Dissertation: Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.
Optional modules
Corporate Branding Theory and Issues: Corporate branding theory including stakeholder theory, as well as models of corporate brand management and building brand equity.
Global Diversity Management: Training and development activities for diverse workforces with different socio-economic backgrounds, interests, beliefs, value systems.
International Business Ethics and Corporate Governance: Addressing dual business models of shareholder and stakeholder approaches. Considering the broader societal impacts of business activities from the perspectives of moral philosophy, CSR, sustainability and corporate governance.
Knowledge Management, Social Networks and Innovation: Examining how organisations create, utilise and communicate knowledge in the global knowledge-based economy, and the wider social and economic factors that affect knowledge transfer.
Read more about the structure of postgraduate degrees at Brunel
and what you will learn on the course.
Entry criteria 2019/20
- A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.
Entry criteria are subject to review and change each academic year.
International and EU entry requirements
If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions
This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.
English language requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 58 (51 in all subscores)
- BrunELT: 65% (min 60% in all areas)
You can find out more about the qualifications we accept on our English Language Requirements page.
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason.
We offer our own BrunELT English Test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options at the Brunel Language Centre.
The pre-master's course has been designed to prepare international students who have not qualified for direct entry to Brunel University London's Master's degrees. Undertaking a pre-master's course will give you time to adjust to the rigorous research and independent study requirements of a postgraduate degree. This will ensure you get the most out of your master's studies at Brunel University London and go on to achieve graduation in your chosen field. See details.
Teaching and learning
Teaching includes lectures, informal small study groups, and individual or group presentations using a laptop and digital projector.
As a research active university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the School - the Marketing and Corporate Brand Management Research Group (MCBM).
Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.
Assessment and feedback
Modules are usually assessed by individual assessment or by examination in May.
Coursework and examinations give you a chance to demonstrate critical and constructive thinking and reasoning. Your dissertation is a 12,000 word document that will show your ability to conceive, design and execute a major project, which confidently substantiates your chosen line of enquiry.
Read our guide on how to avoid plagiarism in your assessments at Brunel.
Fees and funding
Fees for 2019/20 entry
UK/EU students:
£10,140 full-time
International students:
£16,850 full-time
Some courses incur additional course related costs. You can also check our on-campus accommodation costs for more information on living expenses.
January 2019
UK/EU students: £9,750 full-time
International students: £16,200 full-time
Brunel University is offering Academic Excellence Scholarships to postgraduate students (15%) and scholarships for Brunel Alumni (15%).
Read about funding opportunities available to postgraduate students
UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.
Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).