Marketing MSc | Brunel Business School

Good marketing is pivotal for business success. From a cohesive brand identity to coherent communications, marketing is a key area which requires significant investment of business resource.The Brunel Marketing MSc provides graduates, professionals or consultants with critical insights into how to successfully manage this by following the marketing best practice of national and international organisations.

This is an opportunity to study traditional and contemporary marketing philosophies and theories which are based upon academic research as well as real world practices. It’s also possible to gain sought after qualifications in Professional Marketing from the Chartered Institute of Marketing (CIM) and become a member while you study your master’s in Marketing. Find out more on our accreditations and exemptions page.

You will develop critical and creative skills, procedural thinking, and expertise that enable you to generate, implement and evaluate organisational activities that satisfy the requirements of both your employer and their customer base. Practical experience can be gained in the Business Planning module by creating a business plan with a route to market for a real entrepreneurial venture.

If you start your course in September you can study one year full-time,16 months full-time (with a 6-12 weeks placement), or two years full-time (with one year's placement). If you start your course in January, you can study 15 months full-time, 19 months full-time (with 6-12 weeks placement), or 27 months (with one year's placement).

Brunel’s Marketing MSc is designed for anyone wishing to become a marketing professional or planning to undertake marketing research in an academic or commercial setting. Those with little or no marketing experience will appreciate the breadth of management subjects covered in the degree, specifically how marketing fits within the overall organisation practice.

The Marketing MSc consists of compulsory modules that give you a broad understanding of marketing in organisations of all sizes. Optional modules allow you to take a closer look at related areas of interest like CSR, social media, diversity in the workplace and branding.

Optional modules are indicative and available subject to numbers.

The course offers an excellent preparation for a career in marketing or associated fields, and in a myriad of organisations which require marketing services. 

We were one of the first business schools to offer postgraduate placements and you can now put your learning into practice through our six to twelve week or year-long work placement option. Find out more on our work placements page.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including:Business analyst; Business development manager; Marketing manager; Media buyer/planner; Management consultant; Project manager; Sales executive; Web content manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

• A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.

• IELTS: 6.5 (min 6 in all areas)
• Pearson: 58 (51 in all subscores)
• BrunELT: 65% (min 60% in all areas)

Teaching includes lectures, informal small study groups, and individual or group presentations using a laptop and digital projector.

As a research active university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the School - the Marketing and Corporate Brand Management Research Group (MCBM).

Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.

Modules are usually assessed by individual assessment or by examination in May.

Coursework and examinations give you a chance to demonstrate critical and constructive thinking and reasoning. Your dissertation is a 12,000 word document that will show your ability to conceive, design and execute a major project, which confidently substantiates your chosen line of enquiry.