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Digital Design and Branding MSc

Enquire now Apply Full-time Subject area: Digital Media
Study mode

1-year full-time

PG code


Start date


Study location

Brunel University London campus


Postgraduate Loans: From 1 August 2018 , students who live in England will be able to apply for a Postgraduate Loan in academic year 2018/19 of up to £10,609. Find out more

About the course

This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels.

A unique blend of digital design and technology in the context of branding, this MSc aims to fill a gap, by developing your knowledge and practical experience of both digital design and branding concepts.

You will also gain a deep understanding of digital media technologies and research methods, and complete a dissertation that involves the full design cycle.


Digital media and the internet are having a big impact in the way brands behave, interact and speak.

As these technologies continue to develop in terms of functionality, availability and speed, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.


Contact our Enquiries team.
Course Enquiries: +44 (0)1895 265599 (before you submit an application)
Admissions Office: +44 (0)1895 265265 (after you submit an application)

Course content

Typical Modules

Digital Branding Strategy

The main aim of this module is to provide students with the understanding and skills to:

  • develop a strategic approach to branding and its links to digital media and organisational performance
  • to evaluate the current state of the relationship between branding and digital design, digital promotion and management
  • to build future scenarios in response to new trends.

Brand Experience Design

In this module, students take a holistic approach to exploring brand experience territory and focus on conceptualising and designing both the core brand experiences (e.g. brand identity graphics) and various brand promotion artefacts used in social media, online advertising, public relations etc. The practical design side of the module is complemented by lectures on state of the art in digital branding, marketing and graphic design.

Digital Design

The aim of this module is to provide theoretical knowledge and practical skills of digital design in the context of creative digital branding, with an emphasis on information architecture, user experience (UX) and web and mobile applications design.

Digital Media Technologies

This module offers understanding and appreciation of the various digital media technologies that support digital branding.

Multimedia Research Directions

The module introduces concepts of different types of research, presents methods to identify research topics, formulate approaches and prepare research plans - and provides guidance on performing research experiments and evaluating novel digital systems and artefacts.

Major Project

The dissertation requires students to design a digital experience (e.g. a smartphone app, a website, a digital game, a collection of viral videos) for a chosen brand. The project involves the full design cycle, including design research (user and market), design requirements analysis, experience prototyping and testing and budget planning.

Read more about the structure of postgraduate degrees at Brunel and what you will learn on the course.


The course fully prepares students to work in digital design agencies and in the client-side branding and marketing departments, enabling them to provide digital branding solutions in modern, effective and innovative ways. As a result, graduates could be expected to enter one of the following roles:

  • Visual/graphic designer
  • UX designer
  • Web designer
  • Creative director
  • Brand manager.

The course also prepares students to carry out related academic research. A number of students in various disciplines within the College have stayed on to carry out a PhD at Brunel. On average, one student of high academic achievement per year is offered a PhD position.

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

» More about Employability

Entry criteria 2019/20

  • A 2:2 (or above) UK Honours degree, or equivalent internationally recognised qualification, in design; computer engineering; IT.
  • Other related subjects with evidence of design experience (minimum 3 years) will be considered on an individual basis.

Entry criteria are subject to review and change each academic year.

International and EU entry requirements

If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions

This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.

English language requirements

  • IELTS: 6 (min 5.5 in all areas)
  • Pearson: 51 (51 in all subscores)
  • BrunELT: 60% (min 55% in all areas)

You can find out more about the qualifications we accept on our English Language Requirements page.

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason.

We offer our own BrunELT English Test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options at the Brunel Language Centre.

Assessment and feedback

Modules are assessed by practical assignments, written exams or a combination of the two methods as appropriate.

Special features

The College of Engineering, Design and Physical Sciences has been offering successful digital design courses for over 12 years at undergraduate level and recently at postgraduate level. This course builds on the following BSc undergraduate and MSc postgraduate courses already available:

  1. BSc Digital Design
  2. BSc Visual Effects and Motion Graphics
  3. MSc Advanced Multimedia and 3D Technologies
  4. MA Design and Branding Strategy

The course is delivered by a team of academics and design professionals.

Fees and funding

Fees for 2019/20 entry

UK/EU students: £9,100 full-time

International students: £18,720 full-time

Some courses incur additional course related costs. You can also check our on-campus accommodation costs for more information on living expenses.

Read about funding opportunities available to postgraduate students

UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.

Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).