Creative Writing for Marketing MSc

Due to the high volume of applications we receive there may be a short delay in the time it takes to make a decision on your application. However, please be assured that we fully assess and review all applications we receive in a fair, transparent and consistent way in line with our Admissions Policy. If you need any more details on our application process please refer to this webpage.

Our Creative Writing and Marketing MSc degree is the only postgraduate course in the UK to offer a fusion of these two exciting disciplines. It includes a range of specialist modules, specialist dissertation project, as well as the opportunity for tailored workplace experience.

The course is designed to equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories that are grounded in academic research and real-world practice. Taught be experts in the field, modules will focus on key areas of Creative Writing for Marketing to prepare students for a career in Marketing and the Creative Industries, including marketing communications, creative copywriting, social media, and creativity and AI. Students will also have the opportunity to develop their core creative writing skills through a module specifically tailored for this programme.

This degree offers students the opportunity to develop key vocational and creative skills, as well as systematic and critical thinking, and expertise that will enable them to generate, implement, and evaluate marketing and branding activities with enhanced creativity, imagination, and flair. The course will appeal to those with a creative writing or marketing background (academic or professional) who are interested in utilising an aptitude, passion or interest in creative writing disciplines in a broader marketing environment.

This course can be studied 1 year full-time, 24 months part-time, 16 months full-time with placement or 2 years full-time with placement, starting in September.

The blending of creative writing practice with innovative marketing principles will ensure students will graduate as uniquely skilled marketeers with a specialist skill set that sets them apart in the competitive job market. Creative writing skills are fundamental to producing exceptional marketing content: with this degree, graduates will become experts at producing creative content for a variety of businesses, adding significant value to their brands. Students completing the course will be particularly well equipped to enter the fast-growing creative industries but will also develop a skillset which will prepare them for the demands of a marketing career more broadly.

• A 2:1 or above UK Honours degree (or equivalent internationally recognised qualification) in Creative Writing or Marketing is preferred. 
• An interview may be required as part of the admissions process

A range of active teaching strategies will be utilised to promote collaborative learning – for example, through the peer workshop central to the Creative Writing discipline, case studies and activities, practice-based seminars, incorporation of industry speakers, the use of learning technologies, blended teaching where appropriate and the role of personal tutors to help assess individual needs.

An integrated approach to teaching will be adopted as scholarship highlights that differentiated instruction with balanced mix of different teaching styles supports the learning of a diverse cohort of students. This will include some lecturing to provide context, knowledge and theoretical perspectives; a diverse reading list; practical writing exercises; peer and tutor feedback; reflective writing exercises and the integration of technology where appropriate.

Practice-based elements will be integral and inspired by Gibbs’s “Learning by Doing” reflective learning cycle which models how learners can link theory and practice through engagement in activities that promote deeper learning.

Students will complete a range of diverse assessments across the programme, including portfolios, academic essays, creative work, reports, critical commentaries, research proposals, presentations (including group presentations), and a dissertation or professional project.