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Creative Writing for Marketing MSc

Course code

7KFEPCRWMARK

Start date

September

Placement available

Mode of study

1 year full-time

24 months part-time

16 months full-time with placement

2 years full-time with placement

Fees

2024/5

UK £13,750

International £23,615

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Overview

Our Creative Writing and Marketing MSc degree is the only postgraduate course in the UK to offer a fusion of these two exciting disciplines. It includes a range of specialist modules, specialist dissertation project, as well as the opportunity for tailored workplace experience.

The course is designed to equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories that are grounded in academic research and real-world practice. Taught be experts in the field, modules will focus on key areas of Creative Writing for Marketing to prepare students for a career in Marketing and the Creative Industries, including marketing communications, creative copywriting, social media, and creativity and AI. Students will also have the opportunity to develop their core creative writing skills through a module specifically tailored for this programme.

This degree offers students the opportunity to develop key vocational and creative skills, as well as systematic and critical thinking, and expertise that will enable them to generate, implement, and evaluate marketing and branding activities with enhanced creativity, imagination, and flair. The course will appeal to those with a creative writing or marketing background (academic or professional) who are interested in utilising an aptitude, passion or interest in creative writing disciplines in a broader marketing environment.

You can explore our campus and facilities for yourself by taking our virtual tour.

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Course content

This course can be studied 1 year full-time, 24 months part-time, 16 months full-time with placement or 2 years full-time with placement, starting in September.

Year 1

This course has a placement option. Find out more about work placements available.

Please note that all modules are subject to change.

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Careers and your future

The blending of creative writing practice with innovative marketing principles will ensure students will graduate as uniquely skilled marketeers with a specialist skill set that sets them apart in the competitive job market. Creative writing skills are fundamental to producing exceptional marketing content: with this degree, graduates will become experts at producing creative content for a variety of businesses, adding significant value to their brands. Students completing the course will be particularly well equipped to enter the fast-growing creative industries but will also develop a skillset which will prepare them for the demands of a marketing career more broadly.

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UK entry requirements

  • A 2:1 or above UK Honours degree (or equivalent internationally recognised qualification) in Creative Writing or Marketing is preferred. 
  • An interview may be required as part of the admissions process
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EU and International entry requirements

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

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Fees and funding

2024/5 entry

UK

£13,750 full-time

£6,875 part-time

£1,385 placement year

International

£23,615 full-time

£11,805 part-time

£1,385 placement year

More information on any additional course-related costs.

Fees quoted are per year and are subject to an annual increase. 

See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.

Scholarships and bursaries

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Teaching and Learning

A range of active teaching strategies will be utilised to promote collaborative learning – for example, through the peer workshop central to the Creative Writing discipline, case studies and activities, practice-based seminars, incorporation of industry speakers, the use of learning technologies, blended teaching where appropriate and the role of personal tutors to help assess individual needs.

An integrated approach to teaching will be adopted as scholarship highlights that differentiated instruction with balanced mix of different teaching styles supports the learning of a diverse cohort of students. This will include some lecturing to provide context, knowledge and theoretical perspectives; a diverse reading list; practical writing exercises; peer and tutor feedback; reflective writing exercises and the integration of technology where appropriate.

Practice-based elements will be integral and inspired by Gibbs’s “Learning by Doing” reflective learning cycle which models how learners can link theory and practice through engagement in activities that promote deeper learning.

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Assessment and feedback

Students will complete a range of diverse assessments across the programme, including portfolios, academic essays, creative work, reports, critical commentaries, research proposals, presentations (including group presentations), and a dissertation or professional project.

Read our guide on how to avoid plagiarism in your assessments at Brunel.

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