Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
The Marketing BSc offers a selection of cutting edge modules is continuously updated, to reflect on the changing needs of the industry. We offer modules which span across: Digital Marketing, AI in Marketing, Brand Management, Consumer Behaviour, Marketing Research and Communications and many more specialisms.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
Our teaching and learning approach is practise-led and delivered in many interactive and engaging ways. This leads to thought-provoking in-class discussions and is a key contributor towards our students' Success - as evidenced by their employability, degree classification and readiness for a constantly changing market.
The student experience for focuses on equipping students with both core and specialist skill sets to enhance their competency and employability within the industry. The programme achieves this in conjunction with the PDC, Brunel Hive, Business Life and other platforms/initiatives to boost our graduates' competitiveness within the market.
There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
As this is a CIM accredited course, you can obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing at an approved training centre, and you have certain exemptions from the course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
Brunel University is also a Chartered Institute of Management (CIMA) accredited university, which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.