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Research events

Research Series Café 2023

 Date and timeTitle  How to join/link to recording
Wednesday 26 April 2023, 4–5pm Introduction to the application of bibliometrics, by Professor Brian Chabowski Recording on Teams
Wednesday 3 May 2023, from 2.30pm Theory construction: a research workshop, by Professor Ajay Kohli  
Monday 15 May 2023, 4–5.30pm Procedures of bibliometrics analysis, by Professor Brian Chabowski Join on Teams
Thursday 1 June 2023, from 10am Experimental methods Join on Teams
Wednesday 7 June 2023, 4–5pm Dealing with the rigour of publishing in scholarly journals using appropriate methods, by V Kumar Join on Teams

Meeting ID: 362 511 667 488
Passcode: vuFxMw 

Past events: Summer–Autumn 2021 Research series

MCBM Summer – Autumn Research  Series

Research Topic

Chair & Speaker

Wednesday 24th Feb 2021

MCBM First Research Meeting  - Tribute to Professor John Balmer and MCBM Research discussion 

 Dr Sharifah Alwi

Wednesday  17th March 2021

Crafting a winning grant application: what makes it successful – with a focus on Letter of Recommendation

Dr Ainurul Rosli and Dr Michael Heller

Wednesday 14th April 2021

The importance of planned outputs, dissemination, impact and knowledge exchange to a successful research bid

Professor Afshin Mansouri and Dr Ainurul Rosli

Wednesday 21st April 2021

The pivotal role of an Interdisciplinary approach, methodology and the internal review process in successful research bids

Dr Bidit Dey and Dr Michael Heller

Thursday 27th May 2021

10.30am to 11.30am

*Topic development, Research Problem, Research Gap, LR & Theoretical contribution in Marketing

Chair: Dr Sharifah Alwi

Speaker: Dr Arthur Egwuonwu & Dr Yousra Asaad

Wednesday 9th June 2021

10am to 1pm

(MCBM Summer Half-day workshop I 2021)

*Methodology Part I: Philosophy of Science

Guest Lecture I: Consuming to sleep: marketing time-flow disruption”

Chair: Dr Sharifah Alwi

Speaker: Dr Jessica Chelekis & Dr Thomas Robinson

Wednesday 29th June 2021

10.30am to 12 midday

*Methodology Part II: Qualitative Methods in Marketing Research? 

Guest Lecture II: Orchestrating multi-stakeholder servitisation ecosystems

Chair: Dr Sharifah Alwi

Speaker: Dr Michael Heller and Dr Pavel Laczko 

Wednesday 28th July 2021

10.30am to 11.30am

*Methodology Part III: Quantitative Methods in Marketing Research?

- Survey and Experiment

Chair: Dr Sharifah Alwi

Speaker: Professor Danae Manika

Wednesday 25th August 2021

10.30am to 11.30am

*Methodology Part IV: Triangulation/Mix-method in Marketing Research?

Chair: Dr Marcia Christina Ferreira Speaker: Professor Dorothy Yen

Thursday 9th September 2021

10.30am to 12.30 noon

Engaged and Integrated: A Workshop for PhD Students on Mitigating Academic Isolation

Chair: Dr Sharifah Alwi

Speaker: Dr Marcia Christina Ferreira

13-14th September 2021 (For staff only)

Creative Research Methods Workshop

*Registration is needed, please email me if interested to join these two days training

Speaker: Dr Helen Kara (External Speaker)

Wednesday 29th September 2021 10.30am to 11.30am

*Qualitative Data Analysis in Marketing

(inc. LexiPortal V4.5 Leximancer & NVIVO)

Chair: Dr Sharifah Alwi

Speakers: Dr. Bidit Dey and Dr Ana Canhoto Dr Arthur Egwuonwu

Wednesday 27th October 2021

2 - 3pm

*Quantitative Data Analysis in Marketing

  • SPSS, Excel, Lisrel, AMOS and SmartPartial Least Squares (SmartPLS) 

  • Econometric Modelling (SAS, STATA)

Chair: Dr Sharifah Alwi

Speaker: Dr Gurdeep Kohli and Dr Liyuan Wei

Wednesday 24th November 2021

11:30 - 12:30 noon

(MCBM Autumn Half-day workshop II 2021)

Concluding your research and surviving your Viva

Chair: Dr Sharifah Alwi

Speaker: Dr Geraldine Cohen and Dr Sharon Wu  

Research Away Day 

1st December 2021


  • MCBM Research meeting
  • Inaugural Research Presentation from our new MCBM members
  • Research Grant - Overcoming the challenges

Conversation about potential research opportunities/collaboration 


Dr Sharifah Alwi
Dr Arthur Egwuonwu
Dr Vassilis Charitsis
Dr Jungmin Jang
Dr Michael Heller
Professor Dorothy Yen