Business Management with Entrepreneurship BSc (Hons)

Compulsory

• MG1601 - Introduction to Management Enquiry

  This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.

• MG1602 - Managing Information with Technology

  This module’s primary aim is to broaden students’ knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.

• MG1605 - Principles and Practice of Marketing

  This module introduces students to the fundamental concepts and strategies in marketing. It covers a wide range of topics, including market research, consumer behaviour, branding, product development, pricing, marketing communication and retailing, digital marketing, among others. The module blends theoretical knowledge with practical case examples, preparing students for real-world marketing challenges.

• MG1603 - Organisational Behaviour

  This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students’ experience of organisations.

• MG1604 - International Business Environment

  Developing students’ understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.

• MG1606 - Introduction to Accounting and Financial Management

  The module introduces students to the essential concepts of accounting and financial management. As the foundation of all other accounting modules, you will study how financial information is prepared, communicated and used. You will develop skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations particularly in connection with business decision-making.

  Students will learn how to: prepare a set of essential financial statements for a business, prepare information for business planning - such as budgets, prepare information for decision-making using techniques such as cost, volume, profit analysis and investment appraisal techniques.

Compulsory

• MG2625 - Entrepreneurship and Marketing in Business

  This module aims to help students develop an appreciation of the key characteristics of Entrepreneurship and Business ventures and addresses the theoretical and practical issues of marketing communications in a global context.

• MG2620 - Research Methods in Business and Management

  This module aims to develop the students' understanding and skills in the application of quantitative and qualitative research methods in business management and interpret data and present coherent and appropriate recommendations that lead to effective business and management decisions.

• New Venture Creation
  This module addresses both the theoretical and practical issues of small business development. It provides conditions whereby you can test out business ideas and develop your skills and abilities by creating and running a real-life small business.
• Business Growth and Sustainability
  This module builds on the foundations of entrepreneurship to address strategic, operational, and financial issues that are particularly important for the continued growth and sustainability of new business ventures. It will provide you with an in-depth understanding of theoretical approaches to devising growth strategies of young firms in uncertain market conditions.
• MG2628 - Creativity, Innovation and Leadership

  This module aims to introduce the key concepts surrounding creativity, innovation and leadership and how they relate to the entrepreneurial context. It addresses the theoretical and practical issues of creativity and innovation at individual, team, organisational and systems levels. Students will discuss the creativity and innovation process in the context of new ventures, organisations, networks and clusters, and evaluate the creativity and innovation process and the role of leadership and technology in nurturing creativity and innovation. The modules will also enhance students' skills in creative thinking, innovative problem-solving, team-building, leading a creative and innovative team and organisation, and communicating creative and innovative outcome.

• Digital Marketing

  This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of marketing using digital technologies, with particular emphasis on the organisational implications of evolving business models.

Compulsory

• MG3627 - Issues and Controversies in Management Project

  This core module helps students to conduct critical appraisals of issues and controversies involving contemporary organisations and of managerial responses to these challenges. It also provides focused support in appropriate research methods and in the effective communication of research findings in oral presentations, small group discussions and an extended written report.

• MG3625 - Corporate Entrepreneurship and Innovation

  This module focuses on theories and practices related to the entrepreneurial and innovation process within established organisations. In particular, it emphasises intrapreneurship and managing innovation in organisations, and the processes, structures and culture pertinent to the successful discovery, evaluation and implementation of entrepreneurial and innovation opportunities in established organisations.

• Corporate Issues of Entrepreneurship
• MG3622 - Strategic Management

  This module aims to enable students to appreciate the many, wide ranging issues and challenges that confront strategic managers, introduce concepts, topics and methodological approaches relevant to the analysis of the strategic position of the organisation and the development and implementation of strategies in complex uncertain environments, including a consideration of major operational implications, and to develop skills of strategic thinking, analysis and argument.

Optional

• MG3631 - Innovation and Knowledge Management

  This module is designed to give students an understanding of the role of knowledge assets as a key to corporate success and particularly in relation to innovation. It examines how organisations create, utilise and exploit knowledge in the globalising knowledge-based economy, and the wider social and economic factors affecting knowledge creation and transfer.

• Entrepreneurial Finance
  This module aims to develop your knowledge about the preparation and analysis of the financial statements of new and innovative firms; as well as about methods of valuing new businesses. It will enable you to critically evaluate the various strategies for financing new businesses and develop your skills in pitching to attract external financing including communication skills, presentation skills and negotiation skills.
• Business Ethics, Environmental Sustainability and Governance

  The module aims to provide students with the opportunity to gain critical understanding of theories and contemporary approaches to business ethics, corporate social responsibility and governance in the age of globalisation, and the challenges of sustainable development and business responses to it.

• MG3635 - International Business Strategy

  This module provides students with knowledge of the economic and managerial underpinnings as well as managerial and business implications of global strategies. It discusses theories, concepts, and cutting-edge developments in the field of international business strategy and relates them to real-world firm behaviour. By doing so, it enables students to evaluate and use these tools to diagnose and solve problems relating to international business operations. It also fosters students’ awareness of challenges associated with international business strategy in particular countries and regions.

• MG3636 - Contemporary Human Resource Management in Context

  Understanding the framework of analysis for how organisations manage people. Focus on recruitment, selection process and assessment, onboarding, changing work roles and changes in employment practice.