Dr Awele Achi
Lecturer in Strategy and Management
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Research area(s)
- (Social) Innovation and entrepreneurship
- Social enterprises/hybrid organisations
- Marketing strategy
- Firm capabilities and SMEs in emerging markets
- Sustainability practices
Research Interests
My research engages with issues situated at the intersection of strategy, innovation, and entrepreneurship. I am particularly interested in research that explores (social) innovation, entrepreneurship, strategic capabilities, sustainability, and marketing strategy. Additionally, my research uses or combines a variety of quantitative and/or qualitative techniques to address research questions and add richer details to my research conclusions. Currently, my research explores the processes, antecedents, and consequences of (social/green) innovation and entrepreneurial behaviours in emerging markets SMEs and beyond.
Moreover, I welcome inquiries from prospective collaborators on research projects that has synergies with my own research interests.