The College produces ground-breaking research and educational programmes that addresses the challenges facing society. Alongside other research produced by the University, the College of Business, Arts and Social Sciences changes the lives of people around the world by bringing economic, social and cultural benefits.
Digital screens drive customers to spend
The influx of digital video screens throughout the UK’s shopping centres is testament to the impact of Brunel’s research into the effectiveness of the medium. The little-researched issue of digital signage (DS) has meant that, although improvements in screen technology have made the platform cost-effective, there was little understanding of what consumers thought about it or whether advertising through the medium was effective. In 2003, Dr Charles Dennis was commissioned... read more