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Summary

Mehdi Rahmani( MSc and BA) is a dedicated doctoral researcher at Brunel Business School, Brunel University London, with a passion for exploring the intersection of business intelligence, digital marketing, and advanced technology.  Mehdi brings a wealth of experience garnered over two decades in diverse roles, including CEO of an advertising and marketing agency, CEO of a consulting company, and journalist. His university background comes from industrial engineering, business intelligence, and digital marketing, which can enhance the quality of his research.