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Dr Weifeng Chen

Dr Weifeng Chen
Lecturer

Summary

I am a lecturer at Brunel University Business School London specialising in international innovation management and brand management. I have a particular research interest in China with regards to the management of Chinese brands. More broadly, my research focuses on international business strategies.I've been published in Regional Studies,the Journal of Organizational Change Management,the International Journal of Production Economics, European Journal of Marketing, the Journal of Information System Management, Advances in Information Systems Management and the International Journal of Knowledge Management Studies, among others. I am also a member of the China–Britain Business Council (CBBC) and am currently consulting on doing business with Chinese enterprises.

 

Responsibility

UG International Business Programme Director

Academic Appeals Committee Member

Newest selected publications

Mahmood, M., Weerakkody, V. and Chen, W. (Accepted) 'The Influence of Transformed Government on Citizen Trust: Insights from Bahrain'. Information Technology for Development.Open Access Link

Journal article

Balmer, JMT. and chen, WF. (2018) 'CORPORATE BRANDS: IGNORED, ACCEPTED AND NOW CELEBRATED'. Journal of Product and Brand Management. ISSN: 1061-0421 Open Access Link

Journal article

Balmer, JMT. and Chen, WF. (2017) 'Corporate heritage brands, augmented role identity and customer satisfaction.'. European Journal of Marketing, 51 (9-10). pp. 1510 - 1521. ISSN: 0309-0566 Open Access Link

Journal article

Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness and national identity'. Journal of Product and Brand Management, Vol. 25 (Iss: 3,). pp. 223 - 238. ISSN: 1061-0421 Open Access Link

Journal article

Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness. The case of Tong Ren Tang and Chinese national identity.'. Journal of Product and Brand Management, 25 (3). pp. 223 - 234. ISSN: 1061-0421 Open Access Link

Journal article
More publications(19)