News | Brunel Business School 22 Sep 2015 Organisational Heritage: Publication of Key Cornerstone Article 17 Sep 2015 Journal of Brand Management Special Issue: Development and management of brands in China 14 Nov 2014 Corporate Brands: Twenty Years on (1995-2015) Reflections by Professor John MT Balmer 14 Nov 2014 Celebrating the life of Wally Olins (1930–2014): Leading corporate identity exponent and prominent brand proponent 24 Jul 2014 Prof Balmer's corporate brand alignment article one of most cited in top European journal 04 Jul 2014 BBC2 documentary on British Airways follows Prof Balmer's research in corporate heritage 15 Apr 2014 The British Monarchy- The Ultimate Hertitage Brand 03 Feb 2014 Industry guest speakers shine a light on the legal side of brand management 23 Oct 2013 What's your 'shopping tribe'? Behaviour analysis reveals profiles of the modern customer 18 Oct 2013 BBS Researchers identify 'Shopping Tribes' in collaboration with Barclaycard 09 Sep 2013 New research reveals value of patenting and technology licensing to UK firms 19 Jul 2013 Brunel University launches new MSc in Sustainability, Entrepreneurship and Design ❮ 5 6 7 8 9 10 ❯