Skip to main content

Executives in Residence

Nathan King


Founder and CEO 

Addvantage Strategy

Executive-in-Residence Founder and CEO

Brunel University London


Entrepreneurship, Marketing and Start-Ups 

 Nathan King has eighteen years marketing and operations experience within consumer goods with the likes of GSK, Dairy Crest, PepsiCo and Britvic.

He has been operating as a business scale up consultant and market strategist for over seven years, working with both large and SME clients across multiple sectors including 3D printing, automotive, financial, food, healthcare, lotteries, manufacturing, membership, software-as-a-service, technology and telecoms.

Nathan is founder of AddVantage Strategy, a business strategy and research partner for scale-up and advanced growth organisations seeking to reduce risk on major market initiatives and improve productivity to scale and grow.

He is also an associate for April Strategy, a management consultancy specialising in human-centred strategy, innovation, customer experience and culture for leading organisations around the world.

Nathan has a special interest in product manufacturing, particularly across automotive, consumer goods and technology sectors, supporting business leaders identify and unlock market growth and build stronger organisations.

Nathan has recently joined the University as Entrepreneur-In-Residence where he is providing lecturing, advisory, mentoring and masterclasses to support the EIR and Brunel Hive programme and its engagement with West London business and local chambers-of-commerce.