Urban Cycling Lifestyle Bag with Frost Ltd

Thanks to a scheme by the Mayor of London to build cycle superhighways across the city, there are now 63% more cyclists commuting in London compared to statistics from 2014 by Transport for London.

Subsequently companies are rapidly coming up with all sorts of new ideas to reach these new consumers. Frost Ltd is one of these companies. Frost Ltd is a London start-up who have engineered an under-seat clip-on mechanism for a bicycle bag.

The new mechanism enables users to mount a bag in seconds. However, to be commercially viable it needs a bag that suits the needs of this rapidly expanding market and enhances the usability of the mechanism Frost Ltd spent three years developing. My challenge was to design this accompanying bag.