Under the funded Co-Innovate programme we are offering London based SMEs, Start-Ups and Entrepreneurs the opportunity to attend these sessions for free. You will need to complete both parts of this workshop and register with our Co-Innovate programme. The sessions will be informative, interactive and you will be walking away with a strategy to apply to your own business.
CHECK IF YOU ARE ELIGIBLE:
Improve your brand by bootstrapping your marketing, social media & PR
Part 1: Digital Marketing & PR - Tuesday 13th March, 9.30am to 4pm
Part 2: Social Media & PR Masterclass - Tuesday 20th March, 9.30am to 4pm
with course leader Marija Butkovic, Digital marketing and PR strategist
Marija’s digital marketing and PR workshops are for small business owners and startups with an aim of improving brand awareness, equipping them with most important skills they need to run their own marketing and social media and / or getting more traffic and sales from their marketing efforts.
Who should attend the workshop?
Digital marketing and PR workshops are for small business and startups with an aim of improving brand awareness, equipping them with most important skills they need to run their own marketing and social media and / or getting more traffic and sales from their marketing efforts.
Part 1: DIGITAL MARKETING AND PR WORKSHOP (INTRO & BASICS, 6 HOURS)
Tuesday 13th March, 9.30am to 4pm
Extend your knowledge in essential techniques and tools used for effective digital marketing, learn practical and proven strategies to generate leads and ultimately increase business profits, gain the ability to apply a digital marketing framework and plan to your business.
You will learn:
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How to set objectives for your online marketing activity
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How to put together a digital marketing plan / strategy
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How to run effective email marketing campaigns
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Basics of social media marketing for business
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Basics of media relations and PR
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What is content marketing and why it’s important?
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What are the essential digital marketing, social media and PR tools
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Events management
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Personal branding and why it’s important
Part 2: SOCIAL MEDIA AND PR MASTERCLASS (6 HOURS)
Tuesday 20th March, 9.30am to 4pm
This session gives you a solid knowledge in social media and PR, enabling you to make informed decisions about the right platforms, tools and techniques to use in your business.
During the session we will cover a range of topics, including:
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How to navigate your way through the ever-changing world of social media
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How to build an effective online presence for your business
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How social media and blogging can grow your business
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How to choose which social media platforms are most relevant to your business
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How to develop digital content and key messages relevant to your audience
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How to attract more customers to your business
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How and when to automate your social media marketing
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What are the essential social media tools
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How the press and media operates and how journalists find stories
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How to identify the right media and journalists to target
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How to approach journalists (and how not to)
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What journalists and editors are looking for
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How to build strong relationships with journalists and editors
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The importance of strong storytelling in securing press coverage
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How to write a press release
ABOUT THE COURSE LEADER
Marija Butkovic
Digital marketing and PR strategist
Marija Butkovic is a digital marketing and business consultant who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech and fashion tech.
She is a co-founder of Kisha Smart Umbrella - a wearable tech startup behind the world's smartest fashion tech umbrella, and founder and CEO Women of Wearables - UK’s and Europe’s first organisation aiming to support, connect and mentor women in wearable tech, fashion tech, IoT and VR/AR.
She regularly writes and blogs on topics of wearable tech, diversity and entrepreneurship.