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  • Islamic Branding and Marketing For Malaysia. A Joint Study between University of Malaya and Oxford Said Business School

Islamic Branding and Marketing For Malaysia. A Joint Study between University of Malaya and Oxford Said Business School

Funder: Ministry of Higher Education, Malaysia (MOHE)
Duration: February 2011 - February 2012

Primary Research - A Collaboration of University of Malaya/Malaysia and Oxford Said Business School on Islamic Branding and Marketing For Malaysia: Islamic Financial Services with aim to provide strategic direction for Islamic branding in Malaysia