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Dr Vassilis Charitsis
Lecturer in Marketing


I am a lecturer in Marketing and a member of the Marketing and Corporate Research Brand Research Group. Prior to joining Brunel Business School, I was a postdoctoral researcher at the Centre for Consumer Society Research of the University of Helsinki.

My work has been published in a number of interdisciplinary journals including Marketing Theory, Television & New Media, Surveillance & Society and ephemera: theory and politics in organisation.

My research explores digital cultures and new media technologies.My doctoral thesis focused on the datafication of everyday life through self-tracking technologies. My current research interests include consumer surveillance, automated-decision making, algorithmic biases and data-driven inequalities.


PhD  (Karlstad University, Sweden)

MBS by Research (Waterford Institute of Technology, Ireland)

MA (University of Brighton, England)

BSc (University of Athens, Greece)

Newest selected publications

Charitsis, V. and Lehtiniemi, T. (2023) 'Data Ableism: Ability Expectations and Marginalization in Automated Societies'. Television and New Media, 24 (1). pp. 3 - 18. ISSN: 1527-4764 Open Access Link

Journal article

Charitsis, V. and Laamanen, M. (2022) 'When digital capitalism takes (on) the neighbourhood: data activism meets place-based collective action'. Social Movement Studies, 0 (ahead of print). pp. 1 - 18. ISSN: 1474-2837

Journal article

Stuart, R., Braganza, A., Charitsis, V. and Jones, M. (2022) 'Digital poverty in Margate: a study of two hyperlocal communities'. Place of publication: The British Academy. Available at: Access Link


Charitsis, V., Yngfalk, AF. and Skålén, P. (2019) '‘Made to run’: Biopolitical marketing and the making of the self-quantified runner'. Marketing Theory, 19 (3). pp. 347 - 366. ISSN: 1470-5931 Open Access Link

Journal article

Charitsis, V. (2019) 'Survival of the (Data) Fit: Self-Surveillance, Corporate Wellness, and the Platformization of Healthcare'. Surveillance & Society, 17 (1/2). pp. 139 - 144. ISSN: 1477-7487 Open Access Link

Journal article
More publications(7)