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Impact of COVID-19 on business

Understanding the impacts of COVID-19 on businesses, areas of concern and how organisations are dealing with them.

The need

In July 2020, Continuous Improvement Projects Ltd through a Co-Innovate Journeys collaborative project launched a survey bringing together academic expertise from Brunel University London and Middlesex University.

The solution

We set out to better understand the impacts of COVID-19 on businesses, areas of concern and how organisations are dealing with them to support businesses and the Government in tapering their approach to achieving sustainable economic recovery.

A total of 16 different industries participated in this research project and the findings of this research provide an evidence-based perspective on how businesses are responding to the pandemic and planning for the post-COVID era.

This research is intended to support businesses and the Government in tapering their approach and will be used by the team of specialists at Continuous Improvement Projects (CIP) to reflect on their own strategy and target operating model so that they can adapt an approach to better support the future needs of businesses.

The outcome

  • Recommendations for immediate efforts to be focused on people and operations in order to achieve growth in the next 2 years: transformational changes will be required to operations, delivery of services and products, and technological infrastructure
  • Recommendations on potential support packages and areas of focus for the Government to consider, based on recent survey data, lessons learned from the past, professional experience and respected academic models.
  • New ways of working to consider: lean principles to drive efficiency, improved profitability and maintain optimal quality is a key enabler to maximising economic recovery. Digitalisation as the solution to sustainability
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Get in touch with the project team member(s) for this case study

Mrs Gurnam Selvarajah Mrs Gurnam Selvarajah
Entrepreneur Director
Gurnam is a talented Director, highly skilled in strategic project design and delivery, who has experience in Telecoms, Technology, Finance, Training, Business Support Services, Public/Private Sector Partnerships, Local Councils and Recruitment. With Operations Management at a senior level, she is prolific in winning new business and created a vibrant successful business which began as a joint venture project at Park Royal Workforce.Gurnam is equally highly accomplished in directing strategy, senior management, networking, customer relationship management and building sustainable and profitable business lines and brings a wealth of experience to her clients' businesses.With a passion for business development, Gurnam has successfully grown businesses whilst confidently delivering tangible business results. She has led business critical projects with budgets up to £130M, identified and managed stakeholders whilst leading teams across business departments. She has demonstrated the capability to deliver across a multitude of business cultures, sectors and projects.For her next challenge, Gurnam is looking to utilize her knowledge and experience in strategic management, project management, operational delivery and business development in an environment where she will make a positive difference to an organizations' people, processes, project delivery and business growth.

Partnering with confidence

Organisations interested in our research can partner with us with confidence backed by an external and independent benchmark: The Knowledge Exchange Framework. Read more.

Case study last modified 15/07/2022

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