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Regulation of social media

This research aims to help users and social media influencers understand more about copyright and other regulations related to social media including advertising standards and terms and conditions. 

Social media influencers are a growing community and laws around social media and influencer inquiry are under review at the national and international level. This research helps to inform decision makers on the legal issues around social media and influencers, as well as informing social media users and influencers about their rights and the regulation effecting their use of social media.

Read here the written evidence submitted for Digital, Culture, Media and Sport Committee Influencer Inquiry


  • Bosher, H. (2021) 'Legal Issues of Social Media and Influencer Marketing', in Costello, J. and Yesiloglu, S. (eds.) Influencer Marketing: Concepts and Cases for Building Brand Communities and Engagement. Routledge.
  • Bosher, H. (2020) 'Key Issues Around Copyright and Social Media: Ownership, Infringement and Liability'. Journal of Intellectual Property Law and Practice, 15 (2). pp. 123 - 133. ISSN: 1747-1532
  • Bosher, H. and Yesiloglu, S. (2018) 'An analysis of the fundamental tensions between copyright and social media: The legal implications of sharing images on Instagram'. International Review of Law, Computers and Technology, 33 (2). pp. 164 - 186. ISSN: 1364-6885
  •  Ten things you should know about Instagram’s terms of use, The Conversation
  • Instagram influencers: no, having 30,000 followers does not make you a celebrity, The Conversation 


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Meet the Principal Investigator(s) for the project

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Organisations interested in our research can partner with us with confidence backed by an external and independent benchmark: The Knowledge Exchange Framework. Read more.

Project last modified 14/02/2022