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Dr Busayawan Lam
Reader

Summary

Dr Busayawan Lam is a Reader and Head of Brunel Design School. She specialises in the areas of New Product Development (NPD) process, Innovation Strategy and Management, and Design Strategy.

She was trained in Industrial Design at Chulalongkorn University, Thailand, and practiced as a product designer in a small-and-medium-sized exporter company in Thailand. She later obtained MSc Industrial Design at University of Salford and PhD Design Research at Brunel University London. She worked as a researcher at the National Metal and Materials Technology Centre (MTEC) Thailand. She has many years of experience studying user requirements, ascertaining design trends and recommending strategic design directions for a variety of organisations ranging from a domestic general hospital equipment producer to a global electronics company. Her current research interests include co-design, community-led design and social innovation. 

Qualifications

Senior Fellow (SFHEA)

Responsibility

  • Senior Tutor of Brunel Design School
  • Recognised Programme Developer (RPD)
  • Major Project Co-ordinator (DM3609, DM3628 and DM3629)
  • Leaders of 3 blocks (DM2613, DM5601 and DM5707)
  • Co-tutor of 3 blocks (DX2615 and DX5601)
  • Academic Lead of Design Factory London

Newest selected publications

Lertnimanoradee, M., Lam, B. and Pei, E. (2026) 'The value of participatory co-design: a case study of upcycling in rural Thailand'. CoDesign, 0 (ahead of print). pp. 1 - 25. ISSN: 1571-0882 Open Access Link

Journal article

Lertnimanoradee, M., Lam, B. and Pei, E. (2025) 'Exploring Successful Cases of Community Participation in Waste Management and Upcycling in Thailand', in Sung, K. and Moalosi, R. (eds.) Upcycling Research: Global Perspectives on Product, Fashion and Theory. London : Bloomsbury Publishing. pp. 205 - 218. ISBN 10: 1-350-49634-0. ISBN 13: 978-1-3504-9631-6. Open Access Link

Book chapter

Lam, B., Reimers, S., Azariadis, P., Bofylatos, S., Gupta, S., Singh, P., et al. (2025) 'Future of Design Education: Using the DESINNO Project as the Case Study', inDesign Science and Innovation. Springer Nature Singapore. pp. 187 - 203. ISBN 13: 9789819773626.

Book chapter

Kwon, H., Choi, Y., Zhao, X., Min, H., Wang, W., Garaj, V. and et al. (2024) 'How Immersive and Interactive Technologies Affect the User Experience and Cultural Exchange in the Museum and Gallery Sector'. International Journal of the Inclusive Museum (IJIM), 18 (1). pp. 1 - 26. ISSN: 1835-2014 Open Access Link

Journal article

Choi, Y., Kwon, H., Hua, M., Garaj, V., Lam, B. and Wang, W. (2024) 'Designing the Future of UK-China RD&I Collaboration in the Museums and Galleries Sector'. Place of publication: Brunel University London.Open Access Link

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More publications(71)