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Dr Busayawan Lam


Dr Busayawan Lam is the Senior Tutor and Deputy Head of Brunel Design School (Teaching). She specialises in the areas of New Product Development (NPD) process, Innovation Strategy and Management, and Design Strategy.

She was trained in Industrial Design at Chulalongkorn University, Thailand, and practiced as a product designer in a small-and-medium-sized exporter company in Thailand. She later obtained MSc Industrial Design at University of Salford and PhD Design Research at Brunel University London. She worked as a researcher at the National Metal and Materials Technology Centre (MTEC) Thailand. She has many years of experience studying user requirements, ascertaining design trends and recommending strategic design directions for a variety of organisations ranging from a domestic general hospital equipment producer to a global electronics company. Her current research interests include co-design, community-led design and social innovation. 


Senior Fellow (SFHEA)


  • Deputy Head of Brunel Design School (Teaching)
  • Senior Tutor
  • Recognised Programme Developer (RPD)
  • Leaders of 4 undergraduate blocks (DM3701, DM3802, DM3803 and DM3804) and 4 postgraduate blocks (DM5555, DM5558, DM5562 and DM5601)
  • Members of Department Management Board
  • Academic Lead of Design Factory London

Newest selected publications

Fayyad, N., Lam, B. and Choi, Y. (2024) 'Workplace Wellbeing and Interior Design: A Systematic Literature Review'.DRS2024. Boston, USA.Open Access Link

Conference paper

Bejrananda, M., Lam, B. and Choi, Y. (2023) 'Value Co-creation for Strategic Development in Public Service: A Study of the OTOP Programme in Thailand'.10th IASDR Congress (IASDR 2023). Milan, Italy.Open Access Link

Conference paper

Kwon, H., Choi, Y., Hua, M., Garaj, V., Lam, B., Wang, W. and et al. (2023) 'Understanding audiences for immersive and interactive museum and gallery experiences and cultural exchanges'.ICED23 - 24th International Conference on Engineering Design. Bordeaux, France. 19 - 28 July. Cambridge University Press (CUP). pp. 3691 - 3700.Open Access Link

Conference paper

Kwon, H., Choi, Y., Zhao, X., Hua, M., Garaj, V., Lam, B. and et al. (2023) 'Immersive and interactive technologies on user experience and cultural exchange in the museums and galleries sector'. International Journal of the Inclusive Museum, 0 (submitted). ISSN: 1835-2014

Journal article

Kwon, H., Choi, Y., Lam, B. and Garaj, V. (2022) 'Design for social enterprises: How to form a design–innovation ecosystem for social enterprises'. International Journal of Design, 0 (submitted). ISSN: 1991-3761 Open Access Link

Journal article
More publications(66)