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Professor George Ghinea
Professor - Mulsemedia Computing


I am a Professor in the Department of Computer Science at Brunel University London. I obtained my BSc. Degree with Computer Science and Mathematics majors from the University of the Witwatersrand, South Africa. I later went on to obtain BSc. (Hons.) and MSc. Degrees, both in Computer Science, from the same university. I was awarded my PhD – Quality of Perception: An Essential Facet of Multimedia Communications -  from the University of Reading, UK, in 2000. In it, I proposed the Quality of Perception metric, a precursor of the Quality of Experience (QoE) concept now widely known. However, whilst QoE is still a concept, QoP is a concrete metric. Thus, recognising the infotainment duality of multimedia, QoP not only characterises the subjective enjoyment associated with experiencing multimedia presentations, but also how such presentations aid a person\'s ability to assimilate informational content.

My research activities lie at the confluence of Computer Science, Media and Psychology. In particular, my work focuses on the area of perceptual multimedia quality and how one builds end-to-end communication systems incorporating user perceptual requirements. I have applied my expertise in areas such as eye-tracking, telemedicine, multi-modal interaction, and ubiquitous and mobile computing. I am particularly interested in building human-centred e-systems, particularly integrating human perceptual requirements. My work has been funded by both national and international funding bodies – all of it being collaborative work with other teams and stakeholders I have been privileged to be involved with. I have also been honoured to supervise 33 PhD students to completion and to have published over 350 high-quality research articles with them and other research collaborators.

Currently, my research pursuits are centered on extending the notion of multimedia with that of mulsemedia – a term which I have put forward to denote multiple sensorial media, ie. media applications that go beyond engaging the by now traditional auditory and visual senses, engaging three of our other human in a realistic manner akin to our experiences of everyday life.


Postgraduate Certificate (Teaching and Learning in Higher Education)

  • 2001-2002, Brunel University, United Kingdom)

PhD. (Computer Science) 

  • 1996 - 1999 , University of Reading, United Kingdom
  • Dissertation Title - “Quality of Perception - an Essential Facet of Multimedia Communications”

M.Sc. (Computer Science) with Distinction

  • 1995 - 1996,  University of the Witwatersrand, S. Africa

BSc. (Hons) (Computer Science) with Distinction

  • 1994, University of the Witwatersrand, S. Africa

BSc. (Computer Science, Mathematics) with Distinction

  • 1991 - 1993, University of the Witwatersrand, S. Africa


Director of Research, Computer Science Department

Newest selected publications

Onder, O., Ghinea, G., Gronli, T-M. and Serif, T. (2022) 'Indoor Navigation Using Hybrid Personal Pedestrian Dead Reckoning (Hybrid P-PDR)'.2022 IEEE International Conference on Internet of Things and Intelligence Systems (IoTaIS). Bali, Indonesia. 24 - 26 November. IEEE. pp. 105 - 111. ISSN: 2832-1375

Conference paper

Hidalgo, A., Serif, T., Groenli, T-M. and Ghinea, G. (2022) 'On User Experience in The Internet of Things'.2022 IEEE International Conference on Internet of Things and Intelligence Systems (IoTaIS). Bali, Indonesia. 24 - 26 November. IEEE. pp. 31 - 37. ISSN: 2832-1375

Conference paper

Hwang, WY., Nguyen, VG., Chin, CC., Purba, SWD. and Ghinea, G. (2022) 'Investigation of Multiple Recognitions Used for EFL Writing in Authentic Contexts'.Innovative Technologies and Learning 5th International Conference, ICITL 2022. Virtual Event. 26 - 31 August. Springer International Publishing. pp. 433 - 443. ISSN: 0302-9743 Open Access Link

Conference paper

Hussain, N. and Ghinea, G. (2022) 'Guidelines for evaluating wearables’ quality of experience in a mulsemedia context'. Multimedia Tools and Applications, 0 (in press). pp. 43283 - 43314. ISSN: 1380-7501 Open Access Link

Journal article

Shadiev, R., Hwang, W-Y. and Ghinea, G. (2022) 'Guest Editorial: Creative Learning in Authentic Contexts with Advanced Educational Technologies'. Educational Technology and Society, 25 (2). pp. 76 - 79. ISSN: 1176-3647 Open Access Link

Journal article
More publications(399)