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Professor George Ghinea
Professor - Mulsemedia Computing


I am a Professor in the Department of Computer Science at Brunel University London. I obtained my BSc. Degree with Computer Science and Mathematics majors from the University of the Witwatersrand, South Africa. I later went on to obtain BSc. (Hons.) and MSc. Degrees, both in Computer Science, from the same university. I was awarded my PhD – Quality of Perception: An Essential Facet of Multimedia Communications -  from the University of Reading, UK, in 2000. In it, I proposed the Quality of Perception metric, a precursor of the Quality of Experience (QoE) concept now widely known. However, whilst QoE is still a concept, QoP is a concrete metric. Thus, recognising the infotainment duality of multimedia, QoP not only characterises the subjective enjoyment associated with experiencing multimedia presentations, but also how such presentations aid a person\'s ability to assimilate informational content.

My research activities lie at the confluence of Computer Science, Media and Psychology. In particular, my work focuses on the area of perceptual multimedia quality and how one builds end-to-end communication systems incorporating user perceptual requirements. I have applied my expertise in areas such as eye-tracking, telemedicine, multi-modal interaction, and ubiquitous and mobile computing. I am particularly interested in building human-centred e-systems, particularly integrating human perceptual requirements. My work has been funded by both national and international funding bodies – all of it being collaborative work with other teams and stakeholders I have been privileged to be involved with. I have also been honoured to supervise 21 PhD students to completion and to have published over 250 high-quality research articles with them and other research collaborators.

Currently, my research pursuits are centered on extending the notion of multimedia with that of mulsemedia – a term which I have put forward to denote multiple sensorial media, ie. media applications that go beyond engaging the by now traditional auditory and visual senses, engaging three of our other human in a realistic manner akin to our experiences of everyday life.


Director of Taught Postgraduate Studies, Computer Science Department

Newest selected publications

Comsa, I-S., Saleme, EB., Covaci, A., Assres, GM., Trestian, R., Santos, CAS. and et al. (2019) 'Do I Smell Coffee? The Tale of a 360° Mulsemedia Experience'. IEEE Multimedia, 27 (1). pp. 27 - 36. ISSN: 1070-986X Open Access Link

Journal article

Mesfin, G., Hussain, N., Covaci, A. and Ghinea, G. (2019) 'Using eye tracking and heart-rate activity to examine crossmodal correspondences QoE in Mulsemedia'. ACM Transactions on Multimedia Computing, Communications and Applications, 15 (2). pp. 1 - 22. ISSN: 1551-6857 Open Access Link

Journal article

Saleme, EB., Santos, CAS. and Ghinea, G. (2019) 'A mulsemedia framework for delivering sensory effects to heterogeneous systems'. Multimedia Systems, 25 (4). pp. 421 - 447. ISSN: 0942-4962 Open Access Link

Journal article

Biørn-Hansen, A., Grønli, T-M. and Ghinea, G. (2019) 'Animations in Cross-Platform Mobile Applications: An Evaluation of Tools, Metrics and Performance.'. Sensors (Basel, Switzerland), 19 (9). pp. 1 - 22. ISSN: 1424-8220 Open Access Link

Journal article

Kruijff, E., Biswas, S., Trepkowski, C., Maiero, J., Ghinea, G. and Stuerzlinger, W. (2019) 'Multilayer haptic feedback for pen-based tablet interaction'.2019 CHI Conference on Human Factors in Computing Systems Proceedings (CHI 2019). Glasgow, Scotland, UK. 2 - 9 May. ACM.Open Access Link

Conference paper
More publications(318)