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Professor Youngok Choi


Youngok Choi is Professor of Design and Programme Director for MA Design Strategy and Innovation & Design and Branding Strategy at the College of Engineering, Design and Physical Sciences, Brunel University London. Her research specialises in Design Policy and Strategy, Social Innovation and User Experience (UX). She is Module Leader for DM5502 Design Research (MA Design Programmes and PhD in Design), DM5557/60 Design Research Project and DM5500 Dissertation (MA Design Programmes). 

Youngok has taken on the role of Principal Investigator or Co-Investigator for various research and innovation initiatives funded by UKRI (UK Research and Innovation), industry, government bodies and public organisations. These projects have been funded by AHRC (Arts and Humanities Research Council), EPSRC (Engineering and Physical Sciences Research Council), Samsung Electronics, and Samsung Design Europe. She has also spearheaded international knowledge transfer programmes in Design management and Service Innovation.

Youngok has been invited to international design conferences and events as a keynote/invited speaker, including the User Centred Design conference, the Opening Symposium at Gwangju Design Biennale (GDB) and the International Conference on Global Cultural and Creative Industries. She is a committee member of the BSI (British Standards Institution), a steering committee member of Europe K-TAG (Korean Technology Advisory Group) at KIAT (Korea Institute for Advancement of Technology), and the editorial board of Design Works Journal.


PhD in Design Management, Lancaster University

MA in Design Strategy and Innovation, Brunel University London

Fellow of the Higher Education Academy (FHEA)


Professor in Design

Programme Director for MA Design Programmes: Design Strategy and Innovation, Design and Branding Strategy

Newest selected publications

van Alkemade, I., Fernandez, SJ., Kordian, P., Kyriakopoulos, N., Choi, Y. and Kim, E. (2024) 'How to respond to Change? Evidence of Cultural Organizations in Times of COVID-19'.DRS. Boston. 24 - 28 June. Proceedings of DRS2024: Boston.Open Access Link

Conference paper

Kwon, H., Choi, Y., Zhao, X., Min, H., Wang, W., Garaj, V. and et al. (2024) 'How immersive and interactive technologies affect the user experience and cultural exchange in the museum and gallery sector'. International Journal of the Inclusive Museum (IJIM), 0 (accepted, in press). ISSN: 1835-2014 Open Access Link

Journal article

Kwon, H., Choi, Y. and Hazenberg, R. (2024) 'Social Enterprise Growth by Design: Using design to incubate and accelerate social enterprises'. Social Enterprise Journal, 0 (ahead of print). pp. 1 - 27. ISSN: 1750-8614 Open Access Link

Journal article

Fayyad, N., Lam, B. and Choi, Y. (2024) 'Workplace Wellbeing and Interior Design: A Systematic Literature Review'.DRS2024. Boston, USA.Open Access Link

Conference paper

Aljaafreh, A., Garaj, V. and Choi, Y. (2023) 'Using a digital participatory approach to facilitate inclusivity in Jordanian heritage sites: Stakeholders’ requirements and a proposed system'. Architecture Papers of the Faculty of Architecture and Design STU, 28 (3). pp. 3 - 9.Open Access Link

Journal article
More publications(52)