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Dr Youngok Choi

Dr Youngok Choi
Senior Lecturer

Research area(s)

Design Policy and Strategy, Design Management, Social Innovation, Innovation in NPD and Design Education

Research grants and projects

Research Projects


Fostering creative citizens through co-design and public makerspaces
Funder: Arts & Humanities Research Council
Duration: October 2018 - September 2021
Service Design Innovation 2
Funder: Sungshin Women`s University
Duration: June 2018 - May 2022

Knowledge transfer programme on Service Design, Technology and Branding

Service Design Innovation 1
Funder: Sungshin Women`s University
Duration: June 2017 - May 2019

Knowledge transfer programme on Service Design, Technology and Branding

Project details

A study of Inclusive Design in Public Transport in London (Co-I, 2016) - aims to suggests key indicators for developing inclusive design guidelines and checklists to improve public transport accessibility in Seoul, through understanding targeted users’ experiences of UK public transport (especially those of elderly, disabled and foreign visitors), and identifying current problems, issues and potential opportunities. The project is is part of a Seoul Design Foundation (SDF) funded design research project, ‘Research on Inclusive Design for Public Transport in Seoul’, led by Professor MinYoung Choi at Sungshin University, South Korea.

Measuring Social Values of Design in the Commercial Sector (PI, 2014) - an exploratory design research project conducted by Brunel University London and Cardiff Metropolitan University, funded by the AHRC, to understand the social values of design and explore contextual issues, value and the means of measuring the social impact of design. • Sponsor: AHRC (Arts and Humanities Research Council) 

Design Policy for Innovative manufacturing industry in the UK (PI, 2011 - 2013) - aims to create an agenda for developing a UK national design policy for innovative manufacturing by understanding the UK manufacturing industry and investigating the role of design and design policy in innovative manufacturing. The project is a pilot study for a larger (externally funded: aimed at either EPSRC or ESRC’s Standard grants) study. •  Sponsor: BRIEF (Brunel Research Initiative & Enterprise Fund)

Strategic model and future concepts for convergence and cross mobile IT (PI, 2011) - an industrial research aimed to develop a strategic design direction, platform strategy and new design concepts for the convergence of mobile computing products and other potential electronic devices. The project had four phases and the aims of those are to (i) explore the innovation territory and identify potential target markets, (ii) develop in-depth understanding of target audiences and identify key benefits of current convergence of products, (iii) develop design and platform strategies for the convergence and cross mobile computing IT products, and (iv) develop design concepts for the IT products. •  Sponsor: Samsung Electronics

Building emotional literacy in UK pre-schools (PI, 2011) - aims to develop design guidelines to provide better pre-school environments for the effective promotion of emotional literacy in nursery children (aged 3 – 5) by creating learning activities tailored for the ‘design-process’ component of the Early Years Foundation Stage Curriculum. •  Sponsor: Brunel RDF (Research Development Fund)

Digital Home Appliance Innovation Research and Design Strategy Development (PI, 2010) - an industrial research aimed to create design strategies for home appliance innovations in the European market during the period 2012-2015. The project consisted of numerous user and trend research in order to identify opportunities for design and business. The outcomes included future scenarios, strategic design directions, new design concepts and potential new business models. •  Sponsor: Samsung Design Europe

Knowledge Transfer (in collaboration with DesignPlus) London Design Management Week (2013 -2014) - Two five-day knowledge transfer workshops on Design Management, Policy and Strategy for South Korean major design consultancies, Korean institute of Design Promotion (KIDP) and government organisations. • Sponsor: KIDP