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Zakaria is a Doctoral Researcher studying the Development of Artificial Intelligence Applications, particularly VAR, performance development and tactical management within Football, as well as in-game analysis using Decision-Theoretic Frameworks and Models. His research focus includes the minimisation of risk and optimisation of human judgement using ML (Machine Learning) and DL (Deep Learning), performance management and development using Dashboard Development and Design, and the psychological impacts of decisions made by AI within the game. As a former MSc. student at Brunel in Digital Design and Branding, he has incorprated his postgraduate degree in Digital Design and Branding into his Ph.D. studies in the hope to develop and combination into the advancement of Artificial Intelligence Design and Business Application.

With a previous undergraduate degree in Management and Digital Media, Zakaria is currently working towards his thesis with previous research in A.I. applications, developmental technologies and multimedia and branding strategies.

He is currently working under the supervision of Dr. Timothy Minton and Dr. Eujin Pei.

His RDA (Research Development Advisor) is Dr. Nadarajah Manivannan.

Being the first in his family to attend University and gain degrees at both undergraduate and postgraduate level, Zakaria aims for a career in further Academia after completing his doctoral degree.

  • MSc. in Digital Design and Branding Strategies
  • BSc. [Hons] in Business Management and Digital Media
  • Higher National Diploma in Information Technologies