Designing the Future of UK-China RD&I Collaboration in the Museums and Galleries Sector
Our aim is to facilitate long-term RD&I collaboration between museums and galleries in the UK and China, especially in the field of immersive and interactive experiences.
The museums and galleries sector, which is the centre of the UK and China's creative industries, has experienced significant growth in recent years, making significant contributions to the cultures, societies and economies of both countries.
The two countries are exploring opportunities to use immersive and interactive technologies by creating opportunities for bilateral collaboration in the museums and galleries sector. However, despite the strong interest, there is still no concerted effort to drive this potentially highly valuable form of exchange between the UK and China forward strategically and continually at the sector-wide level.
How can a proactive and sustained UK-China collaboration be achieved in the museums and galleries sector?
This project aims to develop a strategic framework facilitating the long-term RD&I collaboration between museums and galleries in the UK and China, focusing on the immersive and interactive museum and gallery experiences.
- Brunel Design School at Brunel University London (Project Lead)
- The Natural History Museum
- The Institute of Cultural and Creative Industry (ICCI) at Shanghai Jiao Tong University
- The Modern Art Museum Shanghai
- SoART Gallery
- Jo-Z Design
The project will benefit:
(i) the museums and galleries in the UK and China looking to understand their counterpart's market and establish or grow their UK-China partnerships;
(ii) the sector-based creative businesses from both countries looking to start up or enhance their UK-China operations by applying new business models and widening business networks;
(iii) the researchers investigating the creative industries in the UK and China;
(iv) the government bodies and policymakers developing the methods to stimulate and monitor international collaboration activities and
(v) the UK-China museum and gallery audience with an interest in the transnational cultural exchange.
Meet the Principal Investigator(s) for the project
Dr Youngok Choi - Dr Youngok Choi is a senior lecturer and programme director of MA Design and branding Strategy & MA Design Strategy and Innovation, College of Engineering, Design and Physical Sciences, Brunel University London, and a design researcher specialising in Design Management, Design Policy and Social Innovaiton. Her research interests encompass the role of design in economic growth and improving the quality of people’s lives, and hence sustainable development. The strategic use of design underpins much of her research activities. She has developed a range of design research interests which include but are not limited to: Design Management; Design Policy; Innovation in new product development; Social Innovation; and Design Pedagogy. She has been involved in many design research projects including design policy at national, regional and organisational levels, the future of the UK design industry, social values of design and design strategy for businesses. She has collaborated with many businesses including Samsung Electronics, Samsung Design Europe and LG Design Europe.
Youngok completed her PhD in Design Management from Lancaster University in 2009 and graduated MA course in Design Strategy and Innovation at Brunel University London in 2005. She earlier qualified in both Business Administration and Communication Design at tertiary institutions in South Korea.
Related Research Group(s)
Design for Sustainability - We focus on developing the theory and practice required to design solutions that foster environmental, socio-ethical and economic sustainability in areas ranging from materials and manufacturing to products, services, business models, bottom-up initiatives and socio-technical systems.
Digital Design Lab - User-centred research, innovation, consultancy and knowledge transfer aimed at design, development and evaluation of innovative digital and digital-physical systems, products, services and experiences.
Partnering with confidence
Organisations interested in our research can partner with us with confidence backed by an external and independent benchmark: The Knowledge Exchange Framework. Read more.
Project last modified 14/06/2022