Overview
Taught by leading academics in the fields of politics, media and communication, in the Political Communication MSc, you will study communication strategies of political actors whilst acquiring practical skills for designing political campaigns, crafting communication strategies, identifying fake news, and writing news and features.
Interdisciplinary curriculum and international coverage: Communication has always been integral to politics and politics to communication but the interplay between them is changing dramatically in the social media age. New forms of politics emerge in spaces as far afield as the Arab Spring, Trump’s America, Brexit Britain. Modi’s India and Post-Covid China. Such developments challenge at a global and national level the taken-for-granted assumptions about what is political and how we communicate it. In the Political Communication MSc, you will learn how politicians, journalists and activists utilise verbal/written rhetorics, visuals, symbols or symbolic acts to communicate the current political developments. The academic component of the degree aims to critically examine current developments but also locates them historically and within an internationalised curriculum.
Wide range of career options: The degree will also prepare you to design and pitch your own communication campaigns and work in areas as diverse as political campaigning, broadcasting, social media, public relations and crisis communication, public affairs, marketing, political satire, and journalism. The new interdisciplinary degree is unique in offering a strong practical strand of modules that aim to upskill you within a theoretically robust degree.
Academic and practical training: You will also have the opportunity to take practical modules where you will learn how to write news or acquiring technical competencies to analyse deep-fakes in an age where facial recognition, AI, deep fakes and micro-behavioural targeting are creating new possibilities and challenges. Theory-practical modules, on the other hand, offer the potential to upskill you in different types of writing, analysing skills and presentational elements. The academic component is grounded in a flagship module in political communication which locates current developments historically, theoretically and critically as well as nationally and internationally. You will not only study conventional political communication topics on elections, but also learn about digital cultures, strategic communication, political satire, digitally supported social movements and fake news.
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Course content
You will learn the theoretical roots underpinning political communication at a national and international level, and learn about the different forms of political communication;
- Traditional forms i.e. election campaigns, propaganda and PR, as well as what methods are used, how to analyse the effectiveness of a campaign and the importance of context to drawing up a communication strategy
- How different cultural forms including political satire, blogs and memes create and disrupt politics
You will also learn about seismic changes in the communication landscape and the new ethical issues arising from bots, AI and facial recognition technologies, and deep fakes.
Compulsory
- DissertationThe module aims to translate the knowledge, understanding and skills taught in the Researching Social and Political Sciences module into a substantial piece of independent theory-based research on an aspect of (historical or contemporary) political communication.
- Elections & CampaignsThe module aims to analyze the development of election campaigning methods, the measurement, and effectiveness of election campaigns and understand how electoral context impacts the planning and effectiveness of campaigns
- PP5629 - Political and Strategic Communication
The module aims to develop students' ability to apply strategic thinking to campaign planning while providing a strong theoretical understanding of political and strategic communication across various contexts. Students will also learn to trace changes and continuities in communication technologies and practices over time.
- Political Satire & ComedyThis module provides students with a sophisticated and critical knowledge and understanding of the relationships between politics, satire and comedy. These relationships are explored in relation to their institutional, historical and social contexts and their textual conventions.
- Politics & Digital CulturesThe module, in exploring the relationship between politics and digital cultures, aims to develop students’ critical knowledge and understanding of the interplay between the two. It does so by interrogating how different political actors use digital cultures and how such cultures hold actors up to scrutiny, ridicule or praise.
- PP5619 - Researching Social & Political Sciences
This module aims to promote critical understanding of different approaches to the conduct of research in the social and political sciences. It will provide a critical overview of some key methods appropriate to the field of researching social and political sciences that are suitable for student dissertations, engage students in practical experience in the design and conduct of research projects using different research methods, provide a critical grounding in qualitative methods relevant to research in diverse areas of social and political research, and equip students with the necessary background to read and critically evaluate research in these fields and to carry out their own research.
Optional
- CO5606 - 21st Century Media-Bodies
This module provides students with a sophisticated, critical knowledge and understanding of the relationships between media, bodies and culture. These relationships are explored in relation to their institutional, historical and social contexts and their material and textual emergence. The module explores the relationship between bodies and media in a broad range of contexts (e.g. through a consideration of identity, lived experience, representation, participation and audiences). The module educates students in the application of diverse theories and methods and equips them with appropriate knowledge, understanding and analytical skills needed to examine the relationships between media, bodies and culture. The module provides students with the tools to analyse the role of power relations in shaping media bodes and modes of resistance to these.
- JR5xxA - AI for Journalists, Campaigners and Activists
Since 2022, the integration of AI generative and assistive into newsrooms, campaigns and activism has accelerated. The module aims to prepare students for the changing nature of news, campaigning and activism as professionals increasingly appropriate and adapt AI to the workplace. It does so through a mix of theory and practical workshops. Theoretical engagement seeks to develop students’ critical reflexivity about rapid changes, how AI systems are reconfiguring the human-machine relationship and the implications for working practices. The practical dimensions expose students to a series of case studies and to working with some of the key tools and techniques used to identify AI-generated images, check the veracity of outputs and identify gaps in news or campaigning materials.
- CO5xxA - Digital Media, Social Movements and Change
The module aims to provide students with an in-depth and critical understanding of how social movements occur, succeed, or fail in bringing social and/or political change. By focusing on empirical cases, students will study the use of old and new media tools, the role of leaders and collective identity formation during the social movements, as well as governmental and international response to these developments. The students will develop strategic thinking through critically analysing the organisation, mobilisation and coordination of the old and contemporary movements in the digital age.
- Fake News, Images and Websites
The module aims to provide postgraduate students with a critical knowledge and understanding of how different disciplines have sought to make sense of political hoaxes, fake news or images and disinformation in as well as the contexts in which they flourish and are challenged.
- PP5630 - International Organisations
The module aims to introduce students to approaches to studying international organisations from theoretical and empirical perspectives. The module will enable students to apply and evaluate the theoretical approaches for understanding international organisations and the role they play and will familiarise students with a range of international organisations. The module will also enable students to assess the advantages and limitations of international organisations in influencing public policies.
- News, Features and Review
- CO5604 - Media Production as Activism
This module will enable students to develop a broad range of practical skills by using creative practice to respond to, critique and challenge social issues. It will foreground the role of the media in bringing together theory and practice, and in mobilising practitioners and communities around social and political issues. Through a range of local, national and international examples, both past and present, the module will enable students to understand the role of the media as a site of struggle and as a form of creative resistance. Students will develop a high-level knowledge of key concepts such as ‘cultural identity’, ‘resistance’ and ‘radical hope’ and how they connect with the theory and practice of media activism. The module will engage with postcolonial scholarship on media and activism and postcolonial activist media practice. The limitations and possibilities of media as a site of resistance will be evaluated.
- Media, Social Movements and Change
The module provides students with an understanding of how social movements occur, succeed, or fail in bringing social and/or political change. By focusing on empirical cases, students will study the use of old and new media tools, the role of leaders and collective identity formation during the social movements, as well as governmental and international responses to these developments.
- JR5617 - Multi-platform Storytelling
Through this module, you will develop advanced skills in researching, designing, and page layout, video, photography, audio, and scriptwriting for multimedia storytelling. By the end of the module, you will be able to construct visual stories in various contexts and audiences using photographs, audio podcasts, video clips, magazine design and page layout, and webcasting.
This course can be studied undefined undefined, starting in undefined.
Please note that all modules are subject to change.
Read more about the structure of postgraduate degrees at Brunel
Careers and your future
The degree upskills those taking it with a range of critical, technical and communicative skills in demand with
- campaigning organisations (e.g. NGOs and advocacy, protest groups and movements, parties and members of parliament) looking for people who can strategise and shape content for clearly targeted audiences
- cultural industries keen to recruit graduates able to produce traditional or digital forms content in political satire, PR or marketing
- businesses, news outlets or communication organisations that need people training in analysing images, videos and audio content for manipulation
UK entry requirements
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A 2:2 (or above) UK Honours degree, or equivalent internationally recognised qualification, in any Social Science, Arts and Humanities or Business related subjects
Other subjects and qualifications with relevant industry experience including journalism, politics and political public relations are considered on a case-by-case basis
EU and International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
- IELTS: 6.5 (min 6 in all areas)
- Pearson: 59 (59 in all subscores)
- BrunELT: 63% (min 58% in all areas)
- TOEFL: 90 (min 20 in all)
You can find out more about the qualifications we accept on our English Language Requirements page.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.
Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.
Fees and funding
2026/27 entry
International
£20,400 full-time
£10,200 part-time
UK
£13,280 full-time
£6,640 part-time
More information on any additional course-related costs.
Fees quoted are per year and are subject to an annual increase.
See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.
Scholarships and bursaries
Teaching and learning
Assessment and feedback
Assessments are combination of individual or group written assignments, presentations and exams and which vary between modules. You will also be required to submit a dissertation on a topic of your choosing.
Read our guide on how to avoid plagiarism in your assessments at Brunel.

